If you are looking for a more effective method that will make your posted content videos go viral, you should seriously consider creating & optimizing your content videos, adhering to the strategies of the different social media platforms.
The biggest difference will be that content videos are organically discovered on social media, rather than being sought out. Users tend to search for videos on Google or YouTube, to gain knowledge about something. But when it comes to Facebook, Instagram, Twitter, & TikTok- the approach is different.
It is more like stumbling on videos while scrolling through the feed. But, do people actually watch these videos?
The answer to this question depends on the engaging power of the video. In this article, we are going to discuss some of the tips, following which you will be able to create the perfect content videos on social media.
The Types Of Content Videos To Share On Social Media
Before creating the videos remember that different social media platforms follow different content strategies. The social media video marketing strategy suitable for YouTube might not work on Facebook, and vice versa.
In fact, there is a particular genre of videos that have higher performance capacity on social media. The social media marketing strategy keeps changing based on the content preference of the audience.
The goal is to mix it up, introducing variety in your content. Refrain from posting the same kind of content again and again. With that being said, let us look at some of the types of content videos that are social media worthy.
1. Behind-The-Scenes Videos
There are no such people who aren’t curious about, What’s behind those curtains. Or, What’s in that box? A peek behind the curtain- no matter how childish that might seem, yet the most common thing to do.
Therefore, a behind-the-scenes video will be the best kind of content, satisfying the childish appetite of your users. It is the best way to highlight the culture of your company.
Not only that but it also helps to establish trust & connection, with your audience, by giving them a picture of the people, working for your business. It also portrays their hard work.
Some examples of the ‘behind-the-scenes’ content videos include the backstage scene of an event you are a part of, glimpses of the office tour, giving a peek of a new product right before the launch, etc.
2. An Interview-Based Or Q/A Video
Interviews loaded with information or Q/A videos serve as the best way to engage with your audience & answer their perspective questions. Sit down with a customer, thought leader, or team member for an ‘on-screen’ chat.
The best way to go about it is to prepare, your interview style, questionnaire, or maybe gather questions from the audience- all of these in advance. ‘Q/A’ formats work wonders for solo content videos, where you haven the space and opportunity to speak directly with your audience/ followers. Not only that, but you also get to answer their questions, directly. You can either post a pre-recorded video or go live.
3. Live Videos
Most social media platforms, these days offer native ‘live stream’ features, & audiences seem to love it. Live streams are quite an effective tool to highlight the transparency of your brand, while fostering connection & boosting engagement- with your audience or fans.
Going live is the perfect approach for the Q/A, interview, and even behind-the-scenes content videos.
4. User Generated Content Videos
Creating content can be extremely time-consuming. Hence, you can try depending on your loyal followers or audience for the content. Let them do dome of the legwork by sharing some of their ‘own’ content, with you.
It even answers the question, How can you attract social media users to share your video content online?
You can start off with reaching out to the influencers, and asking them to post about you on their social media stories. You can repost them at a later time. Some other ways would be holding a contest to accumulate user-generated content or seeking videos, that are organically posted by your followers.
Do not forget to tag them, or give them credit for their content.
5. A Feature Or Product Video
Based on the reports, prepared from the data of those researches, conducted on social media marketing strategies-78% of people have taken purchasing decisions on the basis of a brand’s social media content.
Video content for social media platforms, is ideal to highlight a product or demonstrate a particular feature.
Read Also About: Facebook Toolkit
6. Videos Talking About Promos And Deals
Who doesn’t love to access free deals or promo codes? You can grab the attention of your followers or audience by posting an engaging promotional content video, elucidating those exclusive deals.
7. Posting Some Trending News As A Content Video
Almost 2/3rd of the adult community, tends to consume most of their news from social media. Therefore, posting trending news is the best kind of content video. While employing this technique, you will have to be extremely careful to avoid being seen as a ‘newsjacking’ social media profile.
The best kind of content, that will give you the opportunity to engage with your audience includes, tragic news, trending topics, and breaking news, and trending topics.
Be it something of your own company or a reaction to an important event/cultural moment. Posting content in the form of a video will be the perfect way to share your opinion.
In fact, breaking news videos are the most popular and tend to perform better on social media platforms, like Twitter.
8. Giveaways And Contest-Related Content Videos
Everyone adores free stuff!
And contests are a foolproof way to level up audience engagement. There are in fact lots of tools that assist you to create videos, that contribute to extending your reach.
You can create videos announcing the contest or the winners of the contest, along with a promotional outlook towards it.
9. Tutorial Content Videos
Last but not least, we have our very own ‘how-tos’ & ‘tutorials’. These types of content are the most browsed-for, online. All you need to do is crack the correct format, because if done right people will actually engage with your tutorial videos.
Conclusion
Keeping the aforementioned things in mind, we have now come to the end of this article. However, irrespective of the type of content video you opt for, do not forget to consider the pros and cons of social media.
However, in case you have got some other points to add, feel free to connect with us in the comments section below.
AUTHOR BIO Miranda Shaffer is a passionate blogger. She loves to share her thoughts, ideas, and experiences with the world through blogging.
